After researching and writing on hoodia gordonii and hoodia supplements for years, I felt it was important to write an article about the hoodia 60 Minutes and BBC reports that are supposedly endorsing specific hoodia diet pills. The BBC and 60 Minutes never endorsed a specific hoodia diet pill. Any website that claims they did is lying.

There are a number of websites that promote or sell hoodia supplements that say “as seen on 60 minutes” or “endorsed by” followed by the logos of the BBC or the 60 minutes program. This is a misrepresentation because it leads many consumers to believe that the product being sold is endorsed by these two media giants. When, in all actuality, neither of them have endorsed or tested a hoodia diet supplement.

Leslie Stahl, a 60 Minutes reporter, featured a story on hoodia on November 21, 2004. Ms. Stahl traveled to the Kalahari Desert, where the hoodia gordonii plant is grown in the wild, and actually ate a small piece of the plant. She said after eating the plant she noticed a marked appetite suppressant quality. She said she wasn’t hungry all day. Ms. Stahl concluded that natural hoodia probably worked as an appetite suppressant.

This was all that Stahl reported about hoodia. Stahl, nor 60 minutes, endorsed a specific brand of hoodia diet pill. In fact, 60 minutes didn’t even feature a specific hoodia supplement in their show. But, you wouldn’t know this unless you had seen the program yourself or read the show’s transcript. Hoodia sellers are simply taking this report and twisting it around to their advantage in an attempt to sell their specific hoodia supplements.

Another example of how shady marketers are trying to get you to believe a lie is they have used the same tactics with the hoodia BBC report. Tom Mangold, BBC correspondent, did a show on hoodia in 2003. He, too, went to the Kalahari Desert to see for himself if the hoodia gordonii plant would affect his appetite. Not only did Mangold eat a small piece of the plant, but his camera man also ate a small piece of the hoodia gordonii plant. Afterwards they said they, “did not even think about food” that day. They went on to say they weren’t hungry for breakfast the following morning and their appetites for lunch were almost nonexistent.

As before with the hoodia 60 minutes report, the BBC did not test a specific hoodia supplement, or endorse one. All that Stahl and Mangold did was test the plant directly to get a first hand report on whether the plant controlled their appetites. Neither journalist endorsed or tested a particular hoodia supplement.

The next time you visit a website promoting or selling a hoodia supplement that claims their product was featured or endorsed by 60 Minutes and the BBC, immediately click to another website. Any company that is willing to misrepresent a media story so that it works to their advantage so they can sell more of their products obviously isn’t honest. If they aren’t willing to be honest about something as simple as the media coverage of hoodia on 60 Minutes and the BBC, how honest do you really think they are about the quality and authenticity of the product they are selling?